Dockers is a clothing brand from Levi Strauss & Co. As part of the design team looking after their collateral needs, I created these playful accordion-style instructional booklets, which were placed in the pockets of their latest trouser range.

For this project the client was looking for something a little more relaxed than their previous campaign, but with a ‘Mad Men’ spin. Feedback regarding the design was excellent; the client felt the concept achieved its goals of communicating the material in a creatively engaging manner, but with a clear delivery of content.